The internet is a powerful tool for marketing your small business. 78% of individuals in America are using some sort of social media and the number of individuals world wide is expected to double by 2018. Following are 4 ways you can market your business for free:
1) CREATE: Create something for your target market. Maybe it is a portfolio of your products, webinar that teaches something valuable, a checklist or quiz on Facebook or even a challenge related to your business or product. It should be something of value that you can offer clients for free. Once you get started you can even repurpose the items to fit a different audience.
2) SPREAD THE NEWS: Once you have created something of value for your clients now you can share the information. You will want to post it on your social media accounts, ie. Facebook & Twitter. Share it on your website and your Google+ profile. A very popular new tool is going live on Facebook. You could share the news about your new content on a live video feed on Facebook just using your smartphone.
3) CONTACT: Email is a great way to contact your current clients and prospects. When and if possible you should be collecting email addresses. You don't want to contact people too often and it will be up to you to find out what that is depending on the product or service you are offering. Clients and prospects can choose to OPT in or OUT to your emails. The emails should be personal. You could use a template for the body of the message and use an Office publishing tool like Microsoft Word to do a mail merge and customize with a client first name.
4) NETWORK: Networking is a very powerful tool. Contact your local Chamber Of Commerce they usually have monthly mixers and then GO! A great way to meet other local business owners and share information about your business as well. Join online conversations, groups, and forums online. Facebook has many groups just search for a key word at the top of the page and a list will populate of people, places, pages, groups etc that contain your key word. Twitter has Chats that are often run by leaders in your industry. Just find one that fits your business.
Lastly - a bonus helpful hint. Comment on blogs. Like this one for example. There is a spot for comments at the bottom of the page. Share your feedback and be sure to leave a link back to your website!
The Small Business Administration offers free courses on marketing your business and growing your customer base which can be found on their website.
We also want to share with you that Small Business Saturday is November 26, 2016 this is a great opportunity to share your business with others use the hashtag #BuyLocal